SERVICES
Brand Identity, Packaging, Social Media, Website
INDUSTRY
Health & Wellness
LOCATION
Dubai, UAE
RheStore
Creative Direction
The supplement industry has a recognisable look: bright colours, bold claims, clinical imagery. RheStore takes a different approach, drawing from nature publishing and premium lifestyle. Close-up botanical photography, earth textures, water, seeds and natural forms communicate biological intelligence rather than manufactured performance. Minimal layouts and generous white space give the educational content room to work. The result feels grounded and editorial, making complex nutritional science approachable without simplifying it.
Logo System
The primary wordmark emphasises the 'rhe' prefix, a nod to Dr. Rhea that stands as a brand name in its own right. Alongside it, a brandmark inspired by a capsule form, its flowing internal lines speaking to rhythm, digestion and the body's natural cycles rather than medicine alone. The system scales cleanly across packaging, digital platforms and educational content.
Colors
Deep forest greens anchor the brand in trust and longevity. Warm stone, sand and oat neutrals bring balance and warmth. Dark charcoal carries the typography. Muted botanical greens add freshness, keeping the palette mature and calm, reflecting the idea that health is built through consistency.
Typography
A refined editorial serif handles philosophy-led messaging with warmth. A contemporary sans serif takes over for packaging, education and digital interfaces. Together they give the brand a voice that feels human and scientifically credible at once.
AI Campaign Visuals
We created an editorial campain for RheStore to show the packaging in the places people would actually use it, through the help of photography and artificial intelligence. The campaign consisted of simple packaging shots and moved on to packaging on counters, studio imagery and lifestyle scenes. We also designed the visuals for the website so the online store and the campaign share the same look. From these images we produced short videos that match the aesthetic of the shoot, giving the brand a consistent visual identity across the website and social media.
Packaging
Our goal was to design packaging that looks good enough to sit on a kitchen or bedroom counter and stay out as part of daily life. We designed an elegant, minimal system, consisting of pouches for both blends, shipping boxes, a blender and a spoon. Every piece follows the same visual language, from the front of the pouch to the box that arrives at the door, so the products read as one family. The minimalistic yet educational styling keeps the focus on the product and gives the brand a premium look in the home.
Website
The Shopify website leads with education before commerce. The homepage introduces the philosophy behind RheStore, Rhythm, Structure and Signal, before any product. Each product page explains not just what a formulation contains but why every ingredient exists and what it does in the body. Packaging reads like premium pantry staples: bold claims replaced with ingredient transparency, minimal typography and white space letting the product feel elevated and functional.
Campaign Video
The RheStore launch video explains the idea behind the brand. It talks about how busy life has become and how RheStore helps you rebuild it with food that takes you back to nature. We art directed the video, from the editing to sound design and color correction, as part of the wider campaign. The video puts educative storytelling at the forefront, and gives customers a clear introduction to RheStore and sits naturally alongside the campaign imagery.
Social Media Design
We developed the social media for RheStore around content people can relate to. The work covers carousels, reels, posts, stories and ads, each planned to explain the brand’s food-first approach in everyday terms. The educational ideas from the website sit alongside the lifestyle imagery from the campaign, so a follower sees the same message whether they find an ad or a story. Every format follows one visual and verbal system, which keeps the brand messaging consistent across the feed.
Motion Design
The motion graphics explain the science behind RheStore. We designed a library of illustrations covering how the products work, then animated them into videos for social media and the website. Each video was edited together with sound design and color correction so it matches the look of the rest of the campaign. The series helps visitors understand what the brand is about and why its formulations matter. The visuals have been sued consistenly across the website and social media pages.
RheStore grew directly out of our work on Dr. Rhea's personal brand, built as a sister brand that lives in the same world with its own distinct identity.
Based in Dubai, operating globally
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