SERVICES
Brand Identity, Website, Packaging
INDUSTRY
Health, Wellness
& Longevity Medicine
LOCATION
Dubai, UAE
Dr. Rhea Kotecha
Dr. Rhea Kotecha is a Longevity and Lifestyle Medicine doctor in Dubai, reshaping how people think about ageing through functional medicine, precision nutrition and advanced diagnostics. She came to us to build a brand equal to the weight of her practice. We built the her identity, brandmark, packaging, website and social presence, all shaped around who she is and how she practises medicine.
Creative Direction
Dr. Rhea's work sits at the intersection of rigorous science and genuine warmth, credible enough for a medical audience, personal enough for a first-time patient. Nature grounds the imagery: botanicals, shorelines, sand and water, softening the clinical edge. Precision lives in the details, the typography, the spacing, the palette. The result feels like her: calm, confident, approachable.
Logo System
The wordmark sets her name in a clean uppercase sans serif, with a compact secondary mark for smaller and digital formats. The brandmark is a capsule holding flowing wave lines and her monogram: the capsule nods to medicine and healing, the waves to rhythm and the body's natural cycles. Together they place the brand between precision and poetry.
Colors
The palette is rooted in nature. Soft blue-greys and warm creams bring minimalism; deep forest greens and earth browns bring depth and endurance; a muted olive holds the two together. Every shade points to what her practice offers: health that feels attainable.
Typography
A serif brings warmth and elegance to headlines and key moments, while a sans serif keeps the digital experience readable and precise. One carries emotion, the other clarity, together giving the brand a consistent voice across every format.
Website
The website helps new patients find Dr. Rhea, understand her approach and book with confidence, structured around how someone actually decides: who she is, what she treats, why her method is different, and how to take the next step. Services each have their own space, credentials are easy to find, and the Longevity Journal builds trust with people still deciding. Layout and imagery carry the same feeling throughout, so nothing feels disconnected from the identity.
Social Media Template
Dr. Rhea needed a way to share medical content regularly without redesigning every post. We designed a full collection of social media templates for her personal brand. The carousels include diagrams, technical information and a lot of educational text, laid out so complex ideas stay easy to follow. Because the collection is built to be reused, she can publish consistently and every post still carries the look of her brand.
Additonal Work
We later built a second brand for her: RheStore Foods, a supplement line founded to bring real food back to daily nutrition. We developed its identity, packaging, social media and website, extending directly from her personal brand.
( 02 )
Based in Dubai, operating globally
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