SERVICES
Brand Identity, Collaterals, Website
INDUSTRY
Media & Content Production
LOCATION
Mumbai, India
Studio Orbis
Studio Orbis is a creative content agency based in Mumbai, specialising in photography, videography, creative direction and end-to-end production for fashion, lifestyle, ecommerce and consumer brands. By the time they came to us, the work had evolved but the brand hadn't kept pace. The brief was to give the studio an identity that matched the quality of what it was already producing, one that could sit confidently alongside larger creative production houses. The scope covered a full identity refresh: logo system, colour palette, typography and website.
Creative Direction
The visual direction draws from fashion publishing, luxury editorials and contemporary photography. Large-scale imagery, rich earth tones and generous white space create a system that feels sophisticated and enduring. The brand stays grounded in editorial photography and refined layouts that let the work remain the focus, mirroring how Studio Orbis approaches content: ambitious, precise and never decorative for its own sake.
Logo System
The primary logo is a bespoke wordmark built around a high-contrast serif with subtle customisations that soften the letterforms, editorial without becoming ornamental. Alongside it, a secondary monogram from the initials SO travels across social media, favicons, watermarks and presentation covers where the full wordmark would become too small to read, its geometric construction keeping it recognisable at every scale.
Colors
The palette moves away from the blacks and whites typically associated with production studios. Inspired by natural materials, analogue photography and editorial interiors, it balances rich earth tones with clean neutrals. Deep reds bring creative energy, warm beige softens the identity, dark browns and charcoal provide depth, and soft ivory creates breathing room so the photography stays the focus.
Typography
The type system pairs Mixta Pro with DM Sans. Mixta Pro brings an editorial quality to headlines through sculptural, high-contrast forms, echoing magazines and fashion campaigns. DM Sans handles body copy, navigation and digital interfaces with clarity, reflecting the dual nature of Studio Orbis: creatively expressive and strategically grounded.
Website
The website was designed as a portfolio-first experience. Large-scale imagery, generous spacing and intuitive navigation let visitors move through the studio's capabilities and selected projects. Rich photography sits against soft neutral backgrounds, typography establishes hierarchy, and subtle interactions maintain a premium feel, positioning Studio Orbis as an established creative partner while making it easy for potential clients to understand what the studio does and how to reach them.
Brand Collateral
The collateral suite covers letterheads, presentation folders, polaroid-style cards, billboard executions and branded matchboxes. Each piece carries the editorial quality of the identity. The polaroid cards reference the studio's photography roots. The matchboxes extend the brand into something tactile and giftable, the kind of object that stays with someone after a meeting.
Based in Dubai, operating globally
Every project tells a story that sparks curiosity and connection. We’re here to give your brand a point of view people remember.
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